Sheringham Cottages traces its roots back to the early 1990s when Alex’s family, the Claydons, who had been deeply entrenched in the Sheringham community since the 1960s, founded it.

Inspired by Alex’s granny’s successful management of holiday lets in the town during the 1980s, Trevor (Alex’s father) conceived the idea. Alex and her husband Tom have worked closely with Trevor over the past 8 years, but they have now assumed full ownership of the business. They are eager to infuse new vitality and modern practices into what has been a thriving enterprise for decades.

Already business partners and owners of Norfolk Cottage Agency, Alex and Tom are excited about expanding their portfolio with the addition of Sheringham Cottages, a town that holds many cherished memories for Alex from her upbringing. At the time of acquiring Sheringham Cottages, Norfolk Cottage Agency boasted a portfolio of over 70 holiday lets in Norfolk, predominantly in North Norfolk. This expansion has allowed them to cultivate a highly dependable and professional team capable of providing comprehensive assistance across all facets of holiday letting agency operations.

About Us

Alex reflects, “I am incredibly fortunate to come from a family deeply rooted in an industry that remains pivotal to Sheringham today. Growing up, I assisted my mother in property cleaning, helped my granny with guest arrivals from the train station, and even pioneered ideas such as pet-friendly properties back in the 1990s when I was just 10 years old. Through these experiences, I gained a profound understanding of the importance of guest experiences, communication, and simple courtesy.”

Assuming full ownership of Sheringham Cottages fills Alex with pride, and she looks forward to collaborating with more holiday homeowners in the Sheringham area. Alongside her husband and their dedicated operations manager, Steff, Alex is deeply passionate about providing personalised services to both holiday homeowners and guests. They are equally committed to supporting and promoting Norfolk’s homegrown independent businesses, believing strongly in the region’s abundant talent.

With a collective industry experience spanning over 35 years, Alex, Tom and Steff are well-equipped to meet the diverse needs of holiday homeowners. If you’re a homeowner contemplating partnering with agencies in Sheringham, reach out to discover how Sheringham Cottages can assist you.


Let us help you make your holiday just a little extra special!

  • Adnams


    5% off in store!

    Adnams is a unique local brand known for their expertise in brewing, distilling, wine trading, and retail. They have established shops in strategic locations like Holkham, Holt, and Norwich, where they showcase an extensive selection of meticulously crafted goods.

  • Aurina


    10% off online and in store!

    Aurina boasts two charming boutiques in Norfolk, with one nestled in Holt and the other in Burnham Market. These shops exude warmth and offer a delightful visual experience, brimming with exquisite clothing, unique gifts, and so much more. A visit to Aurina is an absolute must, promising a gratifying experience that will likely leave you with cherished treasures from Norfolk.

  • Blakeney House Hotel

    Blakeney House Hotel

    5% off food and drink!

    Blakeney House, set in the middle of an Area of Outstanding Natural Beauty on the North Norfolk Coast, provides an unforgettable visit. The lovely Victorian structure from the late 1800s has ten rooms, a contemporary restaurant, a cocktail bar and an immense garden for everyone to enjoy.

  • Calmer Massage

    Calmer Massage

    10% off any treatment!

    Calmers massages are suitable for all budgets and time availability. Whether you are closer to Norwich or Holt, there is an array of relaxing massages and uplifting facials available, as well as the option of bespoke or half day packages.

  • Cromer Tennis & Squash

    Cromer Tennis & Squash

    20% discount on Pay & Play!

    Cromer’s grass courts are among the greatest in the country, which complements the highly skilled and experienced instructors. The Club provides outstanding teaching for all five racquet sports offered at the Club: pickle ball, racketball, squash, table tennis, and tennis. Individual or group lessons can be scheduled at any time of year.

  • Curlew Coastal Charters

    Curlew Coastal Charters

    10% off trips!

    If you want to spend some time on the water, Curlew Coastal Charters offer five different experiences. On one of two magnificent boats, you can discover Wells the harbour, wildlife, the marshes, and a touch of history, for just £10.

  • Eric’s Fish and Chips

    Eric’s Fish and Chips

    10% off orders!

    Eric’s Fish & Chips pays tribute to old British fish and chip shops while infusing a contemporary European menu taste, making it such a popular choice with a huge array of options. If you want to enjoy fish and chips the way they should be: simple, fresh, and tasty, order from Eric’s online or in store and enjoy on the North Norfolk coast for the ultimate seaside experience.

  • Farmyard Frozen

    Farmyard Frozen

    12% off orders over £60!

    Perfect if you crave the excellence of restaurant dishes but don’t want to leave the house. Farmyard Frozen sources from the greatest suppliers in Norfolk, cooks locally, and delivers nationally. A perfect addition to any holiday with little hassle!

  • Garden Centre Overstrand

    Garden Centre Overstrand

    10% off full priced items in store!

    This garden centre is located in the little seaside village of Overstrand. It has a magnificent selection of indoor and outdoor plants, mainly supplied from the UK, as this business prioritises sustainability. Delivery is also available UK wide. **Please note that the coffee shop is not included in this discount. **

  • Ginger & Juice

    Ginger & Juice

    10% off orders over £60!

    Ginger & Juice is a Norfolk-based business that offers mouthwatering, small-batch jams, chutneys, and marmalades online and in local stores. In addition, they sell elegantly decorated cakes and offer a catering service. Every meal is prepared according to the season and is ideal for a get-together with friends or family.

  • Horatios


    10% off food and drink!

    Horatios is a hidden treasure in Holt. The cuisine is exceptional, the service is top-notch, the portions are generous, and the prices are incredibly affordable. A visit to Horatios is a must for a truly worthwhile dining experience any time of day.

  • Kelling Home

    Kelling Home

    10% off most products online & in store!

    Inspired by an appreciation for the beautiful and quirky, Kelling Home is a carefully curated collection of products that will bring colour, texture and personality into the home. The brand is driven by the Kelling Designs ethos: to create interiors that are vibrant, sophisticated and dynamic.

  • Krusty Loaf

    Krusty Loaf

    10% off in Holt store!

    Krusty Loaf is a traditional, family-run bakery in the heart of North Norfolk. Their shop in Holt sells a delicious range of fresh bread, sandwiches, hot breakfast baps, cakes, pastries, coffee, and tasty seasonal treats to take away. Perfect for lunch on the go. The bread is prepared without preservatives and the packaging is sustainable.

  • Mindful Mixology

    Mindful Mixology

    20% off website prices!

    Mindful Mixology beverages contain far less sugar than any other brand, if any at all. They are a fun, experimental business that incorporates healthy components into some of their beverages, such as Ashwagandha and Coconut blossom.

  • Norfolk Dog Hotel

    Norfolk Dog Hotel

    10% off day visits!

    The Norfolk Dog Hotel welcomes dogs who love to have free run of the house and garden, sleep on armchairs and relax by the fire! A perfect service for dogs who love beach walks and countryside ambles.

  • Paul Wilkins

    Paul Wilkins

    10% off all products in store!

    This wonderful decor business can be found on Bull Street in Holt. It has a carefully curated selection of the top home, lifestyle, and gift goods. You’ll be in bliss wandering around Paul’s store, as his extensive knowledge of everything creative and his meticulous eye for detail really shines through.

  • Perfect Pamper

    Perfect Pamper

    10% off all services!

    Perfect Pamper is a mobile spa-by-car and treatment service, offering opulent and soothing experiences at a reasonable cost. If you have three guests or more at your holiday let, then make the most of a pop-up salon for a special event, such as a birthday or hen party, or just to unwind with friends.

  • Pollard & Read

    Pollard & Read

    5% off in store!

    Pollard & Read specialises in premium lingerie, nightwear, hosiery, and swimwear. Based in Holt, all of the staff are fully certified bra fitters who provide a personal service in a relaxed setting. Choose from comfortable and supportive everyday bras to stunning lingerie sets, strapless designs, sports bras or post-surgery bras. With a wide range of cup and band sizes available there is something for every woman.

  • Ruff and Tumble

    Ruff and Tumble

    10% off selected lines through their online store!

    We all want our dogs to enjoy the Norfolk coast regardless of the weather, but they make an enormous mess, entering the house sandy, muddy and stinky. Ruff and Tumble dog Drying Coats are the answer; they’re composed of natural cotton towelling and look wonderful!

  • The Core

    The Core

    10% off meals, excluding school & bank holidays!

    The Core, located within Appleyard in Holt, is a charming cafe that serves the greatest sandwiches around! Nick, the business owner, was inspired to bring a little taste of Italy back to Norfolk after volunteering at a restaurant in Florence over a decade ago.

  • The Scented Barn

    The Scented Barn

    10% off in store!

    The Scented Barn in the heart of Holt is a delightful shop offering a variety of seasonal scented products, including candles, jesmonite stoneware, wax melts, essential oils, and diffusers. A must-visit destination and great for gifts.

  • The Snug

    The Snug

    10% off full priced meals and drinks!

    The Snug is a cosy café in Holt that serves a fusion of Middle Eastern, Mediterranean, and British food made with local, seasonal produce and made to order for maximum freshness and flavour.

  • Walpole Arms

    Walpole Arms

    10% off!

    The Walpole Arms is a traditional British pub serving the highest quality of local food and drink. This pub offers a memorable experience, whether you’re a foodie or a gin enthusiast because they flawlessly combine meals with their own gins.

  • Waveney Flow

    Waveney Flow

    10% off private yoga classes!

    Waveney Flow yoga is taught in a way that guarantees each pose fits with your physical skills and prepares you to progressively acquire strength, balance, and mobility. You’ll leave your mat with a renewed sense of power, enthusiasm and mental balance.

  • Whatahoot


    10% off any experience, product or at the bar!

    As a family owned business, Whatahoot sells a variety of locally influenced gins and vodkas, along with some gin-related products. Their one-of-a-kind distillery is a historic structure that now has a Pantry shop, Gin School and spirit lounge. Gin and cocktail masterclasses – yes please!


Book your coastal escape with us and indulge in exclusive discounts at delightful local shops and eateries.